Tracking & Analytics
See Where Your Guests Come From
Knowing how guests find your restaurant online is the key to smarter marketing decisions. Our Tracking & Analytics setup connects Google Tag Manager, Google Analytics 4, and Search Console so you have accurate, actionable data. With the right tracking in place, you’ll see which search terms drive traffic, which platforms lead to reservations, and where potential diners are coming from before they book a table.
What’s Included in
Tracking & Analytics
Our Tracking & Analytics setup ensures your restaurant has accurate, actionable data not just numbers. We connect the tools that matter most so you know exactly how guests are finding you and which platforms drive real revenue:
Google Tag Manager – Centralized tracking to capture key guest actions like menu views, reservation clicks, and online orders.
Google Analytics 4 (GA4) – Advanced reporting to measure traffic, engagement, and conversion paths from search to booking.
Google Search Console – Insights into which search terms, queries, and pages drive visibility on Google.
Why Tracking Matters
Restaurants live and die by guest flow, but most owners don’t know how guests are finding them online. Without accurate tracking, it’s impossible to know whether your traffic is coming from Google Maps, Yelp, a social post, or a voice assistant search.
Our Tracking & Analytics setup gives you clarity. You’ll see which platforms drive walk-ins, which search terms lead to reservations, and where your online orders really come from. This data transforms guesswork into strategy, helping you invest time and budget where it delivers the most covers.
Who It’s For
Restaurants without proper analytics installed, unsure where their traffic is coming from.
Operators relying on instinct instead of data to make marketing decisions.
Hospitality groups that need consistent, centralized tracking across multiple locations.
Owners who want proof of ROI before investing in additional marketing.
Results You Can Expect
With accurate analytics in place, you’ll make smarter decisions, measure real ROI, and finally see the full impact of your digital presence. After setup, you’ll have a clear, customized dashboard that shows:
Which search terms drive traffic and bookings.
How guests find you (Google Maps, Yelp, TripAdvisor, Apple Maps, voice search, etc.).
Which platforms generate walk-ins vs reservations vs online orders.
Actionable insights you can use to improve visibility and grow revenue.